South Africa’s e-commerce industry set to reach $ 7.9 billion by 2027 – |

DUBLIN – (BUSINESS WIRE) – December 29, 2021–

the “South Africa Ecommerce Market Size, Forecast 2022-2027, Industry Trends, Share, Growth, Impact of COVID-19, Business Opportunity Analysis” the report was added to ResearchAndMarkets.comoffer.

According to this report, the e-commerce market in South Africa will reach $ 7.9 billion by 2027, up from $ 4.5 billion in 2021.

Companies mentioned

  • Take a lot
  • Superbalist
  • Woolworths
  • Amazon
  • MRP

Over the years, e-commerce has been one of the components of the more complete digital transformation (or digitization) of the economy in South Africa.

E-commerce is primarily deployed across various business models, including business-to-business (B2B), business-to-customer (B2C), client-to-customer (C2C), and client-to-business (C2B ). These South African platforms offer several advantages over traditional brick and mortar solutions, such as inventory cost, control, improved profit margins, numerous discounts, and hassle-free delivery of goods and services. The increase in online shopping in South Africa presents an exciting growth opportunity for retailers, manufacturers and wholesalers.

In 2020, there were over 18 million online shoppers in South Africa

The increasing penetration of smart devices and increasing internet connectivity have led to e-commerce platforms. Apart from this, the increasing integration of e-commerce platforms with various advanced technologies, such as cloud computing, artificial intelligence, predictive analytics, etc., also boosts the growth of e-commerce market. in South Africa. According to our research results, in 2020, there were over 18 million e-commerce users in South Africa, with over 6 million additional users shopping online.

South Africa’s e-commerce market was US $ 4.5 billion in 2021

E-commerce platforms have been widely adopted across various industries in South Africa, such as toys, hobbies and DIY, furniture, food and personal care, fashion and electronics, and media. Fashion is the main category of products, accounting for more than double the revenue generated by any category with the second category of products for toys, hobbies and DIY. Clothing, home appliances, electronics, footwear and health products are the most popular categories among South African online shoppers.

Moreover, the South African e-commerce platform is the most popular fashion shopping app. Fashion business houses are posting their products on e-commerce websites and social media sites, attracting more and more buyers. Online media help fashion houses get their products across South Africa with a minimum investment of money.

Impact of Covid-19 on the e-commerce industry in South Africa

E-commerce is one of the few industries that has seen increased interaction with consumers in the context of COVID-19. In South Africa, online shopping has been in high demand due to the 2020 lockdown. These door-to-door or door-to-door orders have highlighted the value of e-commerce as consumers are forced to stay at home and find others. ways to shop digitally. purchases in South Africa.

South Africa’s e-commerce industry is expected to grow with a CAGR of 9.83% from 2020 to 2027

Based on the payment method, various digital payments such as bank transfers, cards, cash on delivery (COD), drop shipping and e-wallet are increasingly popular in South African countries. Credit cards and debit cards are the most preferred payment methods. Consumers also use e-wallet and EFT services for online payment. The electronic wallet allows customers to receive, store and spend money using a mobile phone, even without Internet access. However, another standard payment method is drop shipping, which indicates that users pay for their order on delivery. In economies with low credit card infiltration and less confidence in digital payments made up-front, drop shipping has become the most accepted form of payment.

Main topics covered:

1. Introduction

2. Research methodology

3. Executive summary

4. Market dynamics

4.1 Growth drivers

4.2 challenges

5. South Africa e-commerce market

6. Analysis of e-commerce in South Africa

6.1 Online buyer numbers

6.2 Online shoppers penetration

7. Market share – South Africa e-commerce market

7.1 By type

7.2 By payment method

8. Type – South Africa e-commerce market

8.1 Toys, hobbies and crafts

8.2 Furniture

8.3 Nutrition and personal care

8.4 Mode

8.5 Electronics and media

9. Method of payment – South Africa e-commerce market

9.1 Bank transfer

9.2 Cards

9.3 Cash on delivery (COD)

9.4 Direct delivery

9.5 Electronic wallet

9.6 Others

10. Five Forces Carriers

10.1 Overview

10.2 Bargaining power of buyers

10.3 Bargaining power of suppliers

10.4 Degree of competition

10.5 Threat of new entrants

10.6 Threat of substitutes

11. Business analysis

For more information on this report, visit

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SOURCE: Research and markets

Copyright Business Wire 2021.

PUB: 12/29/2021 9:24 a.m. / DISC: 12/29/2021 9:24 a.m.

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