JetBlue Announces Leadership Appointments | business thread

NEW YORK–(BUSINESS WIRE)–JetBlue Airways (Nasdaq: JBLU), the airline from New York®today announced key appointments to the airline and loyalty leadership.

Don Uselmann will direct in flight

Don Uselmann has been named Vice President, Flight Experience. He will report to Ed Baklor, JetBlue’s Head of Customer Service and Programs. In this role, he will lead and support JetBlue’s best inflight team, ensuring new and current crew members have the tools and training to safely deliver and advance JetBlue’s award-winning hospitality. JetBlue on board every flight.

Since joining JetBlue in 2006, Uselmann has held various positions in sales, marketing, business development, customer experience and operations, including as Director of Operations for JFK Airport. Uselmann most recently served as Vice President, Loyalty, Personalization and Marketing Communications, where he led the continued evolution of TrueBlue.® loyalty program and co-branded credit card portfolio. Previously, he was a leader in some of JetBlue’s most prominent innovations, including developing Even More Space products, refreshing JetBlue’s aircraft interiors and in-vehicle products, founding Mint, designing of self-marking airport halls and the launch of Fly-Fi broadband.

“We are very pleased to welcome Don on board. Since joining JetBlue in 2006, Don has developed a deep understanding of the customer journey and his focus on delivering powerful human interactions is evident throughout his own journey with JetBlue,” said Ed Baklor, Head of Customer Service and Programs, JetBlue. “After meeting him several years ago when he ran JetBlue’s JFK airport operations, I immediately knew he was a great leader through his involvement with his crew members, active in the operation and always working on new ways to lead a better customer. and experience of crew members.

Uselmann added, “The JetBlue experience really comes alive with our amazing culture and people, especially when customers are in flight. I am thrilled to join our team of over 6,000 award-winning crew members as we strive to deliver exceptional experiences for every customer on every flight.

Chris Buckner will direct Fidelity

As JetBlue executes a plan to improve the value of its loyalty program and provide more benefits to its loyal customer base, Chris Buckner has been promoted to Vice President, Loyalty Programs and Partnerships. Buckner will be responsible for continuing to evolve TrueBlue®JetBlue’s award-winning loyalty program, and evolving JetBlue’s co-branded credit card portfolio.

Buckner joined JetBlue in 2020 as Director, Customer Loyalty and Partnerships, where he played a key role in rolling out enhanced TrueBlue® benefits, including Mosaic and the launch of JetBlue’ Mosaic+ in 2021. Prior to joining JetBlue, Buckner spent 16 years in commercial roles in the aviation industry.

“This role is strategically important to JetBlue’s success as we strive to get to know our customers better and provide them with the experiences and interactions they want,” said Jayne O’Brien, Chief Marketing and Loyalty Officer. . “With Chris’ aviation background, he brings with him an invaluable wealth of industry knowledge that will benefit our customers and JetBlue. He has been an incredible leader since joining the company. team and is the natural choice to help us continue to build on the success of our loyalty team.

Buckner added, “Since joining the team, we have developed an ambitious roadmap that will redefine the loyalty space for our customers and for JetBlue. I look forward to bringing this plan to life over the months and years to come. »

About JetBlue Airways

JetBlue is the airline of New York®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue flies customers across the United States, the Caribbean and Latin America, and between New York and London. For more information, visit

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