Iveco wants to act like a start-up and will focus on zero emission trucks and buses

Iveco’s parent company decided to split the brand to allow it to focus on zero-emission trucks and buses. The news came from the leaders of CNH Industrial, the company which owns the Iveco brand among other assets. Their goal is to have Iveco more thoughtful and smarter than its rivals.

Gerrit Marx, CEO of CNH Industrial, said Iveco should be considered a “150-year-old startup”. At this point, it is important to point out that the Italian brand is the second European player in the segment of mid-size commercial vehicles, just after Daimler, as shown by ACEA data from 2020.

Unfortunately for Iveco, the company lags behind its competitors in the heavy-duty vehicle market. Regarding electric vehicles, Iveco previously announced that it will develop a range of fully electric buses by 2023. In addition, the year 2024 will bring a new range of heavy-duty electric and fuel cell trucks from Iveco. .

As Reuters noted, Iveco is lagging behind in the electric truck segment, but the Italian company has already set up a joint venture with the Americans in Nikola. Together, the two companies will build battery electric vehicles in the truck segment, as well as hydrogen fuel cell trucks. The latter will arrive at the end of 2023, but the first model that will emerge and the road open will be the Nikola Tre.

Earlier this week, at Solutrans in Lyon, Iveco unveiled its latest updates to its model range, in the form of the Daily, the S-Way, the X-Way and the T-Way. Each of these has been updated in one way or another for 2022, and the Italian company has focused on improving the customer’s TCO (total cost of ownership) for these models.

One of the innovations implemented by Iveco includes a driver’s voice companion, called Iveco Driver Pal, which works with Amazon Alexa voice commands. Visitors can still see the Iveco stand at Lyon Eurexpo until the end of the show program on November 20, 2021.

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